They also do not have any con-current sales promotions that usually attract the consumer attention. However, the core benefits that customer received is actually the exceptional taste of Famous Amos Cookies. This is to cater to different markets. Or would you prefer it to be at different levels of crunchy. PromotionsFamous Amos does not do any mass advertising for its product. Demographic Segmentation segment markets by age, gender, income, education, occupation, religion and race, ethnic background and family life-cycle or size. Field promotions are always up to date as compared to Famous Amos.
This will help in their profit maximisation. Famous Amos does not need experience bakers and only required a minimal space for its store to operate. This is definitely a perfect take home gift for your friends, loved ones, and especially kids on a Friday night of after they have done well in their exams. It's like Famous Amos is the edible version of an Axe commercial. They provide special promotions and labels for special occasion. PricingFamous Amos uses the Market-Skimming under the New Pricing Strategies.
Age is actually concerning anyone above 3 years old but specifically teenagers and adults of both genders. This means that consumer can dine-in while enjoying the cookies and aroma of Famous Amos cookies. Famous Amos also provides training for its employee to provide good services to the customer. Thus, those internets savvy might have the chance to get discount if they came across the website. They believe in making the chip for the future generation.
I actually like it both and it's nice that I get to have the best of both worlds. With these, Wally Amos is now known as the father of gourmet cookie industry. Its irresistible aroma produced at its stores will be the only factor that shows Famous Amos is still alive. Since it's just for me, the generic packaging is expected. However, another factor besides being a known brand, Famous Amos has an irresistible aroma that other shops like Mrs.
Target Customer SegmentsFamous Amos basically targets those Cookies and Chocolate Lovers. I'll just be walking buy and then poof! Field products are slightly the same as Famous Amos as they provide a range of products from cookies, nibblers, cookie cakes, brownies to muffins with a wide range of flavours. They served the people around the world with its finest and freshly made cookies. Famous Amos targets audience are mainly the cookies and chocolate lovers. This will thus be a threat to Famous Amos Cookies as their target audience are mostly kids, young adults and adults. Famous Amos also produced the packets one without changing its concept in serving quality cookies. This shows that Famous Amos has the advantage over its competitors for its distribution area.
Famous Amos has also stays competitive and innovative in managing its products. Even so, Famous Amos has to really improve on its marketing strategies to attract the consumers. Famous Amos had also made contributing in helping the needy people by partnering with Community Chest in March 2006 Appendix: Famous Amos Public Relations. This is because convenient shops can be found easily and mostly everywhere. Even so, their products are still at advantage as its quality products are irresistible by most Chocolate Lovers.
Field are also its competitor as Mrs. It has the Intensive Distribution as it aimed at having a product available in every outlet in where consumers might want it. Being well-located throughout the island is also strength for the organization because having stores island wide shows that consumers can easily purchase the products wherever they are. Famous Amos offers cookies with nine varieties of flavours. Famous Amos adopts these pricing strategies as it is a product of value.
I actually like it both and it's nice that I get to have the best of both worlds. It also shows that the public are lack of information about its products. Competitors have to make sure that their products are better than Famous Amos Cookies to compete with them. Famous Amos continues to provide its customer with the delicious sweet treats. Its product that is well distributed in Singapore is also a strength to Famous Amos as it reached its target audience easily. This will be its weakness as for those areas without the stores will then cause the consumer to forget about it.
For example, they provide hampers and gifts that customer can give at any occasion. I'm looking into their glass case display of mounds and mounds of cookies! Competitor AnalysisFamous Amos competitors are Mrs. Their price is relatively affordable for consumers to buy it. Or would you prefer it to be at different levels of crunchy. This also helps in widening its audience thus generate more profit. Famous Amos may also like to produce something new that target the older generation since Singapore is having more aging population. Convenient Products are products that are purchased frequently and immediately, sold at a lower price, mass advertising and many purchase locations.
So if I'm thinking about giving a cooking as a present, I'd know where to go. Famous Amos Website is also a public relation as it is a form of reaching and communicating with its audience through internet. But for me, it's all about the aroma. Company Profile of Famous AmosFamous Amos was found by Wally Amos. Famous Amos was established in the year 1983 in Singapore. Cookies are also considered bad for health, especially when it contains a lot of sugar.