Some disadvantages include high costs, longer time frames to implement and that this research may not be feasible under certain circumstances. It is possible to collect the information that is just relevant for the study. The research can be performed through interviews, questionnaires, observations, etc. Furthermore, as the researcher is fully in charge, he has nothing to back up if he makes a mistake, so if there is an error, it would difficult to tell as there is nothing for comparison. The results are available for use, and can help other future researchers in referring the data for studies.
The is a good example. Timeliness Secondary research is usually conducted by going through previously reported information. A term may have different meaning for different people, example a term 'youth' used is ambiguous and one needs to find what is the assumed age taken by primary researcher. In finer terms, the research in which data is obtained from readily available sources is secondary. Based on Raw data Analysed and interpreted information Carried on by Researcher himself Someone else Data Specific to the needs of researcher. The main differences between primary and secondary research are as follows: Primary research Primary research is also called field research.
This gives an edge over competitors replying on secondary data. Another advantage is that it might be considered to be more trustworthy, in that they have greater validity than secondary data. The respondent will fill it and send it back to the investigator. One excellent source of secondary research data is government agencies; this data is usually available free of charge. · Not customized, may require intensive study to judge validity of data.
Since the respondents in primary research are many and varied, a researcher runs the risk of obtaining biased or inaccurate findings. The originators of the primary research are largely self-governed and controlled by the marketer. . Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. · Statistically reliable, less requirement of expertise from internal team.
Start by collecting this type. Therefore, research can be conducted instantly. As the research is carried out mostly indoor, it does not usually cost that much. Primary market research takes raw data, typically gathered through focus groups or surveys, and uses it for a variety of business purposes. Affordable: Secondary research is usually cheaper than primary research. .
However, many other secondary data sets are not accompanied by this type of information and the analyst must learn to read between the lines and consider what problems might have colored the data collection process. The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario. Choice between Primary and Secondary Data in Marketing Research The decision as to whether to use primary or secondary data in a given situation would depend on the following considerations: 1. Here, a research team conceives of and develops a , collects data designed to address specific questions, and performs their own analyses of the data they collected. . Availability of information: Due to the advancement of technology, information is available online.
It is a bit difficult to conduct primary research because it requires a lot of time, money, resources and some prior information about the subject. It is important for the researcher to identify, reduce, and manage the disadvantages that are accompanied by the use of secondary research. Primary researcher may have been biased or may have used questionable methods to collect data; this can be pretty risky for secondary researchers to base their report on such data. Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive. Moreover, the researcher needs to take sufficient steps to critically evaluate the validity and reliability of the information provided. Therefore, this information is much less expensive then if the researchers had to carry out the research themselves.
Some of the examples of secondary researches are government consensus, public agency annual reports, magazines, newspapers, journals, online databases etc. Here, respondents may wrongly interpret the questions, leading to wrong or undesirable feedback. Primary research is basically research that a person or organization carries out on its own. In this sense, secondary data sources may provide you with vast amount of information, but quantity is not synonymous of appropriateness. Another disadvantage is the timing factor. Government and other official institutions are often a guarantee of quality data, but it is not always the case.
It will not be expensive. The interviewers would interview the respondents and record the details. Game Plan Consider your research goals, and whether they can be met by secondary research, or require primary research. While primary data is need-specific and quality is also up to the mark, but it is expensive and consumes more time. So, the same data set can actually be a primary data set to one researcher and a secondary data set to a different one. Secondary research can be virtually free for a wide variety of topics through the use of the Internet or going through public records or libraries. Primary: Data collected for the first time, by a method other than secondary research, to answer specific questions.
Disadvantages of Secondary Market Research 1 Data Definitions : Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information. In addition, since the data is already collected and usually cleaned and stored in electronic format, the researcher can spend most of her time instead of getting the data ready for analysis. The research is carried out after getting some knowledge from the eg. Many are just too large to be carried out by all but the largest companies, and some are not feasible at all. . .